The Richard Ivey School of Business at The University of Western Ontario in London, Ontario case study article by authors Rein Neiland, Inge Leuverink, Femke van Hoven, and Marijke van Wely illustrates the innovative New Business Development (NBD) of DSM-NBD in the Netherlands.
Through the "stage-gate" process of a 1. New Business Creation and 2. Business Evaluation Project the company was responsible for the evolution of Stamypor, the so-called brain child of DSM-NBD. As research suggests, KonicaMinolta has followed the leadership at DSM-NBD.
Through its core technologies, which provide economies of scale and core competencies such as optical, nano, image processing, and material technologies KonoicaMinolta is better able to leverage and sustain a competitive advantage through a conglomerate. A great example that probably started this recent venture can be credited towards Montell. By merging Himont as the original plastics and resin company together with Shell Oil company created the eventual existence to be of Montell.
Himont contributed with their knowledge in plastics complementing Shell Oil's knowledge with petroleum and chemicals. Therefore, Montell was able to achieve their unique market niche of economies of scale and sustainability in the plastics-chemical industry creating new and nurturing existing plastics materials of polyproplene, polyethlene, and polyolefins. As recent as the turn of the millenia, Shell has once again merged with BASF to form Basell as a chemicals-energy strategic initiative for future endeavors for oil and natural gas.
As evidence and research suggests, leaders like DSM-NBD and KonicaMinolta are forecasted to pave the path for current and recent initiatives such as by Mr. Richard Branson and his initiative endeavor for space exploration through his Virgin Atlantic group of New Business Development projects (Virgin Atlantic Airlines, Virgin Mobile, Virgin Music). The Virgin Atlantic space expedition may just land the next Texas A&M University Satellite campus at either planet of The United States of Mars or The United States of Pluto. It shall be envigorating and fascinating for history in the making.
Through the "stage-gate" process of a 1. New Business Creation and 2. Business Evaluation Project the company was responsible for the evolution of Stamypor, the so-called brain child of DSM-NBD. As research suggests, KonicaMinolta has followed the leadership at DSM-NBD.
Through its core technologies, which provide economies of scale and core competencies such as optical, nano, image processing, and material technologies KonoicaMinolta is better able to leverage and sustain a competitive advantage through a conglomerate. A great example that probably started this recent venture can be credited towards Montell. By merging Himont as the original plastics and resin company together with Shell Oil company created the eventual existence to be of Montell.
Himont contributed with their knowledge in plastics complementing Shell Oil's knowledge with petroleum and chemicals. Therefore, Montell was able to achieve their unique market niche of economies of scale and sustainability in the plastics-chemical industry creating new and nurturing existing plastics materials of polyproplene, polyethlene, and polyolefins. As recent as the turn of the millenia, Shell has once again merged with BASF to form Basell as a chemicals-energy strategic initiative for future endeavors for oil and natural gas.
As evidence and research suggests, leaders like DSM-NBD and KonicaMinolta are forecasted to pave the path for current and recent initiatives such as by Mr. Richard Branson and his initiative endeavor for space exploration through his Virgin Atlantic group of New Business Development projects (Virgin Atlantic Airlines, Virgin Mobile, Virgin Music). The Virgin Atlantic space expedition may just land the next Texas A&M University Satellite campus at either planet of The United States of Mars or The United States of Pluto. It shall be envigorating and fascinating for history in the making.
1 comment:
What is the message here? Are you contrasting DSM creating autonomous business units with KonicaMinolta's more integrated conglomerate? Its good that you address this kind of issue but it is very complex. Note that DSM's goal for Stamypor is just to deliver a material that others will use to create finished products. If their goal was to create the finished product they might go for a more conglomerate-like model. Going forward, the grading rubric will reward you more if you bringing in some connections to the class readings to explain a phenomenon, arguing against a reading or making a well supported prediction. I see your prediction in the last paragraph but you're connection to Branson is vague. As I read it, you are saying models like DSM-NBD are a good idea after just extolling the virtues of more integrated conglomerates. A little contradictory.
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