The Richard Ivey School of Business at The University of Western Ontario case study article by Sohail Lalani in c/o Professor Robin Ritchie illustrates Dexit Inc.'s invention of an electronic payment system consisting of Radio Frequency Identification Technology (RFID) appealing to the Canadian payment system market. Similar and previous innovations with payment system ease of use and convenience led by Exxon-Mobil through their own RFID technology U.S. initiative of the so-called "Speedpass" system has led to current innovations with biometrics and smart card technology consisting of using RFID technology.
Recent examples of the users of biometric technologies are The International Airport of Mexico City, Dubai International Airport and Municipality, and The Federal Aviation Administrations (FAA) who already use the technology capabilities to increase the security threat level at their respective airports.
The International Airport of Mexico City utilizes the biometrics technology in order for significant authentication capabilities needed at the credential level, scalable credential issuance procedure for future expansion, and the biometric solution allows precise access control to restricted areas, virtually eliminating the possibility of counterfeiting. In addition, biometrics and RFID technology combined provides size and complexity, multi-factor authentication, secure credentials, and scalable solutions with the latest technology for Mexico City's airport.
The Dubai International Airport utilizes the BITAQUE ID management system which provides a smart card technology at new so-called "electronic gates" (eGates) at the Dubai airport. This system is designed to reduce delays and enable registered passengers automated entry or exit through the airport. With air travel on the increase in the Middle East and a heightened need for security at all airports, The Dubai Naturalization and Residency Department acknowledged/recognized the need to introduce electronic gates to speed up access through Dubai International Airport.
The Federal Aviation Administration (FAA) has begun a pilot test program at the John F. Kennedy Airport in New York (JFK), Washinton-Dulles International Airport, and others etc., will work with biometric and security systems provider SECURCOM International to test a biometric program, BIOPASS. Under the program, select frequent fliers will bypass security hassles by using their boarding pass and a smart card that contains their fingerprints.
This type of research, evidence, and credibility provides a clear and straightforward credible forecast of a so-called "prediction" of the future of the airline industries and airports around the United States that an organized RFID development systems integrated with feasibility, accessibility, and usability can account for accurate credibility, validity, and authentication with reasonable severe security.
A possible endeavor for America's airports can be somewhat of an "EZ-Tag" toll system for airport security. The differentiating factor can indeed be segmentation of passengers who do and do not require further checks or interrogation to whiz by security checkpoints through the use of a sensor-installed prototype device that can be deposited into bins at the departure gate before boarding the flight. Also, for international flights a quick express- "RFID sensored device" checkout can be installed at customs and immigration checkpoints where inquiries are not required for potential U.S. Citizens and various Civilians and/or Military Personnel.
We rest our hopes and desires at the hands of the inner Marketing Demon!!!
1 comment:
I like that you are tying your thoughts to the readings but you are mainly just offering new examples to ideas in a reading. Build on the ideas in the papers to introduce a fresh idea or new perspective and then argue it with multiple perspectives to break into higher grade territory. In this case: what are the pros and cons of BIOPASS-like systems. Might these systems be more accepted outside the US than inside? Why?
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