The Harvard Business School case study article of April 26, 2007: IDEO Product Development discusses the product development process through "so-called" phases of innovation process consisting: Phase 0, Phase I, Phase II, Phase III, and Phase IV.
The Phase O stage emphasizes understanding and observing the client's needs and the current products already existing for the client to build upon new services or extensions of product lines.
Next, Phase I is considered the actual "beginning" phase which emphasizes visualization and realization. In this stage of the product development phase examples, samples, and prototypes of potentially considered products are chosen for further study and research. The product design team would also have a sense of "realization" of what the actual expectations of the clients are through coordination and feedback.
Phase II of the product development process focuses on evaluating and refining the prototypes that are in place for consideration as potential new product ideas or designs. The phase reinforces and reviews the sample product for any predictable future technical issues that might confuse and confront an average user of the specified product and corrects the deficiencies. By the end of phase II's completion, the revised product design most often and probably turns out to be the prototype that will become the actual product on the market for the end user.
The product development process of phase III deals with detailed engineering implementation. This phase consists of mock trial and error and market testing with consumers before the product is finalized to be mass-produced by machines on the assembly lines. Possible suitable prospective vendors through whom the new service or product will be distributed are evaluated and selected.
Last but not least, phase IV of the product development process also deals with implementation, however, it consists of a manufacturing liaison. This phase is strictly to ensure a smooth product release from the manufacturing department. During the trail/beginning days of the product in existence, the product development team still makes sure to supervise the production of tooling, regulatory approvals, and construction of pilot runs of the manufacturing line while in the sensitive early stages.
The product development process of phases at IDEO can be illustrated, for example, to show the new G2 Gatorade drink just recently released during Super Bowl Sunday. G2 is supposedly a Gatorade drink with fewer lower calories and replinishes your thirst and body fluids muck quicker and sooner than regular Gatorade. The Gatorade G2 production design team may just have used a similar development method (such as at IDEO) for the creation of their new Gatorade product line extension drink.
Subscribe to:
Post Comments (Atom)
1 comment:
Your post only summarizes some points from the paper but doesn't add anything new except for a new example. The grading rubric only rewards writing that has attributes of critical thinking: comparing points of view, challenging readings with logic, linking readings with new ideas, supporting ideas with evidence, logic and illustration with examples, both personal and from your observations of others. It may help if you think of this as an argument where you argue both sides at once.
Post a Comment